> For the complete documentation index, see [llms.txt](https://tvingads.gitbook.io/guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tvingads.gitbook.io/guide/solution/image/pause.md).

# 일시정지 광고

<figure><img src="/files/kB12KbnFkfEYXnsB2VjK" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
**이용자가 콘텐츠 시청 중 일시정지한 상태에서 브랜드를 노출하여 시청 몰입을 전이시킬 수 있는 솔루션**
{% endhint %}

<table data-first-column-sticky><thead><tr><th width="122">구분</th><th>내용</th></tr></thead><tbody><tr><td><strong>노출 플랫폼</strong></td><td><ul><li>TVING Only</li></ul></td></tr><tr><td><strong>광고 형식</strong></td><td><ul><li>이미지</li></ul></td></tr><tr><td><strong>운영 방식</strong></td><td><ul><li>보장형</li></ul></td></tr><tr><td><strong>판매 가격</strong></td><td><ul><li>CPM 10,000원</li></ul></td></tr><tr><td><strong>최소 집행 금액</strong></td><td><ul><li>1,000만 원 (VAT별도)</li></ul></td></tr><tr><td><strong>노출 지면</strong></td><td><ul><li>콘텐츠 유형: VOD, LIVE
</li><li>광고위치: 재생 중 일시정지 시(5초 이상)
</li><li>디바이스: MO/Tablet, PC, CTV</li></ul></td></tr><tr><td><strong>타겟팅</strong></td><td><ul><li>성별/연령(5세 단위), 디바이스/OS, 시간대, 요일</li></ul></td></tr><tr><td><strong>비고</strong></td><td><ul><li>타겟팅 별 1,000원 할증
</li><li><strong>CTV 지면은 CTA가 노출되지 않으며, QR코드 자동 노출 (클릭 데이터 집계 불가)</strong></li></ul></td></tr></tbody></table>

{% hint style="warning" %}
**타겟팅 적용 시 소진이 원활하지 않을 수 있으며, 소진 추이에 따라 타겟팅 확장을 요청 드릴 수 있습니다.**
{% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://tvingads.gitbook.io/guide/solution/image/pause.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

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Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.