> For the complete documentation index, see [llms.txt](https://tvingads.gitbook.io/guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tvingads.gitbook.io/guide/solution/tving-labs/tving-retargeting.md).

# TVING 리타겟팅

<figure><img src="https://1255383138-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPFaEnKc0G69Yys4xNPMD%2Fuploads%2F1tgUF3jNm9CBpzTjHFpQ%2F%EB%A6%AC%ED%83%80%EA%B2%9F%ED%8C%85.png?alt=media&amp;token=ad10504a-2c8c-4fab-8ffc-77d3ef2f3530" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
**최근 광고를 본 유저들을 리타겟팅해 클릭 및 전환을 유도하는 CTR 최적화 상품**
{% endhint %}

<table data-first-column-sticky><thead><tr><th width="138">구분</th><th>내용</th></tr></thead><tbody><tr><td><strong>노출 플랫폼</strong></td><td><ul><li>TVING</li></ul></td></tr><tr><td><strong>광고 형식</strong></td><td><ul><li>동영상</li></ul></td></tr><tr><td><strong>판매 가격</strong></td><td><ul><li><strong>유가 500만 원 + 무가 500만 원</strong> <em><mark style="color:$primary;"><strong>(Beta 참여 혜택)</strong></mark></em></li></ul></td></tr><tr><td><strong>과금 방식</strong></td><td><ul><li>스킵형 : 13,000원</li><li>논스킵 15초 : 16,000원</li><li>논스킵 30초 : 32,000원</li></ul></td></tr><tr><td><strong>보장 노출량</strong></td><td><ul><li>논스킵 15초 기준 625,000imps (논스킵 30초 기준 312,500imps)</li></ul></td></tr><tr><td><strong>소재 초수</strong></td><td><ul><li>스킵, 논스킵 15초 / 30초 (소재 개수 제한 없음)</li></ul></td></tr><tr><td><strong>캠페인 기간</strong></td><td><ul><li>2주 고정</li></ul></td></tr><tr><td><strong>노출 대상</strong></td><td><ul><li>AVOD(광고 요금제) 이용자 중 최근 60~90일 내 광고 시청자</li></ul></td></tr><tr><td><strong>노출 지면</strong></td><td><ul><li>콘텐츠 유형 : VOD (KBO 지면 제외)</li><li>광고위치 : 프리롤, 미드롤</li><li>디바이스 : MO/Tablet, PC, CTV</li></ul></td></tr><tr><td><strong>타겟팅</strong></td><td><ul><li>불가</li></ul></td></tr><tr><td><strong>Beta 참여 조건</strong></td><td><ul><li>최근 2개월 내 티빙 인스트림 집행 금액 합산 2,000만 원 이상</li><li>랜딩 URL 또는 MMP 링크 필수</li></ul></td></tr><tr><td><strong>비고</strong></td><td><ul><li>리타겟팅 모수 + CTR 최적화 모델 자동 적용</li><li>모수 35만 이상 권장, 13만 미만 진행 불가</li><li>모수 규모에 따라 예산 미소진 발생 가능성 있음 (유상 예산 미소진분 미과금 / 무상 지원분은 별도 보장되지 않음)</li></ul></td></tr></tbody></table>


---

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