> For the complete documentation index, see [llms.txt](https://tvingads.gitbook.io/guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tvingads.gitbook.io/guide/solution/video/ctv.md).

# CTV 타겟팅

<figure><img src="/files/NuZB7kpLQGxKZrYkefzf" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
**CTV를 통해 큰 화면으로 티빙과 웨이브를 이용하는 고객을 타겟팅하여 TV광고 이상 효과를 확보하는 솔루션**
{% endhint %}

<table data-first-column-sticky><thead><tr><th width="121">구분</th><th>내용</th></tr></thead><tbody><tr><td><strong>노출 플랫폼</strong></td><td><ul><li>TVING, Wavve</li></ul></td></tr><tr><td><strong>광고 형식</strong></td><td><ul><li>동영상</li></ul></td></tr><tr><td><strong>운영 방식</strong></td><td><ul><li>노출 보장형</li></ul></td></tr><tr><td><strong>소재 초수</strong></td><td><ul><li>논스킵 : 15초, 30초</li><li>스키퍼블(5초 Skip) : 6초 이상 (90초 이내 권장)</li></ul></td></tr><tr><td><strong>판매 가격</strong></td><td><ul><li>CPM 18,000원 (논스킵, 15초 기준)</li><li>CPM 15,000원 (스키퍼블)</li></ul></td></tr><tr><td><strong>최소 집행 금액</strong></td><td><ul><li>1,000만 원 (VAT별도)</li></ul></td></tr><tr><td><strong>노출 지면</strong></td><td><ul><li>콘텐츠 유형 : VOD, LIVE</li><li>광고위치 : 프리롤, 미드롤, 대체광고(LIVE)</li><li><strong>디바이스 : CTV Only</strong></li></ul></td></tr><tr><td><strong>타겟팅</strong></td><td><ul><li>성별/연령(5세 단위), 시간대, 요일, 광고위치(프리롤/미드롤)</li></ul></td></tr><tr><td><strong>비고</strong></td><td><ul><li>30초 집행 시 CPM 2배 할증</li><li>타겟팅 별 5,000원 할증</li><li>실시간 LIVE지면에서는 논스킵 형태로 노출</li></ul></td></tr></tbody></table>

{% hint style="warning" %}
**타겟팅 적용 시 소진이 원활하지 않을 수 있으며, 소진 추이에 따라 타겟팅 확장을 요청 드릴 수 있습니다.**
{% endhint %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://tvingads.gitbook.io/guide/solution/video/ctv.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.